The annual IMAGES Fashion Awards are adjudged on the basis of performance in operational benchmarks along with qualitative factors such as customer service, product and marketing innovation, social responsibility initiatives and HR practices among others. Due to their 360-degree evaluation process, the IFAs have come to be established as the premier recognition for fashion retailing excellence in India. The coveted IFA trophies for the 20th IFA will go to India’s most forward-looking, innovative and exciting fashion brands, retailers and professionals for achievements in the year 2019. The final names will be announced at the glittering IFA ceremony.