Amit Kumar

CMO, Unlimited – Arvind Lifestyle Brands Ltd.

Amit has been part of the Indian Apparel scene for more than two decades. His experience spans across International Brands, lifestyle retailers, hypermarkets and value fashion retailers. As a student of Retail he has gained a sound understanding of Indian fashion consumers, across geographies and price pyramids.
Currently Chief Merchandising Officer at Unlimited, the family fashion store part of Arvind Lifestyle Brands. Amit is a NIFT graduate, class of 1995. His journey started as Product Head for Lee Cooper one of the first international jeanswear brands of India. A long stint then at Future Group, where he was part of the core team which launched and built Pantaloons and FBB (then Fashion@Big Bazaar). He then had wonderful five years at Levi’s as Director Retail Merchandising, and drove multiple growth initiatives for the South Asian Markets. Before moving to Unlimited, he was COO at Globus Fashion Stores.