Harish Bijoor

Brand Guru & Founder, Harish Bijoor Consults Inc

Harish Bijoor is currently a Brand Domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded “Harish Bijoor Consults”, a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent.

He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited.

He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy. The last eight years have seen Tata Coffee Limited unleash a flurry of value-added coffee brands in the domestic market. Some of these brands include Tata Café, Tata Kaapi, Coorg Pure Coffee, and Coorg Double Roast. The company launched an aggressive presence in the liquid coffee vending market as well with a large number of coffee points across the country. Harish’s career with the company culminated with leveraging exciting joint ventures with aggressive partners in the market. Barista coffee included, in the front-ended liquid coffee Café segment!

Harish spent the first eight years of his career with Brooke Bond Lipton India Limited (now Hindustan Lever Limited) moving through the Sales and Distribution stream during the first four years and the Brand Management stream in the next four. Brands handled: Teas: Red Label, Special, Super Dust, 3 Roses, Taj Mahal. Coffees: Bru, Deluxe Green Label, Tripti, Café, etc.

Harish is actively involved in the world of coffee in India. He is a member of many active coffee forums and delivers lectures on the subject in India and Internationally. Harish is passionate about coffee, a terrain he spent 20 years of his working life in.

He is a member of the Coffee Board of India under the auspices of the Union Ministry of Commerce.

Harish has been an active member of the Plantations sub-committee of the Planning Commission for the formulation of the XIth Five year Plan(2007-12). He has a depth of involvement in the rural markets of India, Vietnam, South Africa and Indonesia.

Harish is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behaviour, Techno-branding and allied areas. He has spoken to Corporate audiences for 10,119 hours to date.

He loves quizzing and is an active Business and Marketing Quiz Master as well.

Harish has recently published a book titled, “Marketing Trends – Smart Insights into the world of Indian Business” ….. a serious book written in a style that is distinctly young and MTV-ish!

He is currently involved in his second book on core-branding. The book is titled, ”Brand Irrationals: a fundamental journey into brand-think”

Harish has simultaneously been commissioned to write a book on “Customer Service mechanisms” at play in contemporary marketing contexts.

Harish is actively involved in research relating to Rural Consumer Bahaviour, Rural Retail Networks and Trade mechanisms at play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India.

Harish is involved in Urban renewal research and has put together active research formats that are used extensively in India, Pakistan, the UAE and Germany alike.

Harish has published papers extensively on the subjects relating to Strategic Marketing, Branding, Consumer Behaviour, Retail networks, Rural marketing, Marketing research and Trend-analysis.

Harish Bijoor contributes regularly to Business publications on Branding, sales, distribution and related topics. Harish loves Bangalore, but hates all the garbage being dumped around. Harish passionately believes that junk and garbage is going to be the biggest challenge of the new millennium!