Jacqueline Kapur

CEO, Ayesha

Jacqueline Kapur: is the multi talented and fashion-conscious President and Founder of ayesha Fashion Pvt. Ltd.
Jacqueline’s career has been built upon a diverse background of experiences which took her from her native Germany to Japan as an exchange student to India, where she set down her roots in 1990.

She worked alongside her former husband Dilip Kapur in their company Hidesign Pvt Ltd, where she developed the garment section and was actively involved in the development of Hidesign’s entry into the Indian retail market.
Jacqueline opened Pondicherry’s first department store, Casablanca, in 2000, After 20 years of experience in India’s fashion industry, Jacqueline and her daughter Ayesha Kapur founded ayesha accessories in 2010. Jacqueline is the main driving force and visionary behind the brand, designing the product offerings, she handles the entire front end, warehousing operations and store visual merchandising

Jacqueline also runs a national-level horse riding school called Red Earth Riding School in Auroville since 2000. In 2018 she opened her latest venture in form of a concept Restaurant called PY CAFÉ.

Jacqueline has been honoured over the years with numerous awards for her excellence in the fashion industry.