Pawandeep Singh, CMO, Wildcraft

Consumer-thinking | line-blurring | data-savvy storyteller | analytical-creative leader, who flourishes in challenging and ambiguous environment.

A motivated professional with 20+ years of cross functional expertise:

# Business Re-Engineering

# Business Automation

# Brand Management

# Merchandising

# Marketing

# Retail

# Sales

A hardcore consumer journey evangelist.

Currently implementing  ICE Proposition ( Integrated Consumer Experience) for Wildcraft.

Working On:

# Data Targeting and Segmentation

# Marketing Automation Systems

# Consumer Journey Strategy

# Omni-Channel Integration

# Predictive Intelligence

# Proximity Marketing

# Marketing Analytics

Profile Overview:

# Potent combination of left brain intellect & right brain creativity

# Skills in identification of exploding market opportunities

# Leading, exploring & exploiting specialty brands

# Growing & innovating  embryonic products

# Unfaltering focus on bottom line

# Street savvy decision-making

# Strong business acumen

Key Competencies:

# Change management & business transformation

# P&L management & strategic business planning

# New product development & launches

# Product cost & channel strategies

# New market development

# Team building

Proven Track Record:

# Maximising profitability & driving sustainable accelerated growth

# Enticing positioning strategies to build brand equity

# Cultivating conversation & customer intimacy

# Incubating innovation & marshalling change

# Fostering collaborative work environment

# Strengthening business agility

# Networking