Saikat Mitra

Creative Director, Van Heusen - VP Design, ABFRL

Saikat Mitra – a multi-faceted creative management executive with 20 years experience in UK, EMEA, APAC & Indian markets delivering strategic design & innovation solutions in fashion, lifestyle & consumer brands at multinational blue-chip companies as Marks & Spencer, FILA, Zoggs & Van Heusen.

A ‘ T – Shaped ’ individual with expertise of branding, design, technical, global sourcing & digital skills developed across brands & retail in UK and India. An Intrapreneurial starter & passionate cross-functional catalyst, career highlights have been in situations of strategic change, restructuring, turnarounds and startup like situations.

A passionate champion for future technologies, circular sustainability & human centered design, he blends ‘science, art & ethics’ to create win – win solutions. Having worked 14 years in London, Saikat provides unique insights of advanced retail, strategic design thinking, digital & future tech adoption for emerging markets.

In his current role in Aditya Birla Fashion and Retail Limited as Vice President, Design & Creative Director for Van Heusen, he leads creative strategy for fashion design, innovation, visual merchandising and creative communication for the brand.

With a Masters in Strategic Fashion Marketing from University of the Arts London ( London College of Fashion ) and Fashion Design degree from National Institute of Fashion Technology combined with a Diploma in Export Management from Indian Institute of Export Management, he has had all around exposure of the fashion and lifestyle business.
Also has a PG Certificate in Digital Marketing from Google Squared Online.

He has been academically involved through University of the Arts London, NIFT & ISDI, Mumbai and mentors creative social enterprises.